Behrouzi says the company wants to people to have fun.The frames have more purpose than beautifying a self-portrait. Behrouzi calls video dating largely uncharted territory, but points to Snapchat’s success as an admirable model. “With Lively, you’re posting/sending videos to people you don’t know, which can be intimidating.” Video has the potential to make the vetting process easier, says Marcel Cafferata, creator of 2012 video app Video Date.Video-dating services enjoyed popularity in the ‘80s, when suitors would record personal profiles on VHS tapes to be sorted and distributed to potential matches by dating services.Clips of these cringe-worthy videos exist online today, where subjects speak directly into a camera about who they are and what they’re looking for.“I’m an executive by day and a wild man by night,” says one in a video cut together by The Found Footage Festival. The goddess is the woman, is a woman, is any woman, is all women.” The archive alone offers one answer to why video dating apps haven’t taken off: do we want our pining to be public? Startups have tried for decades to update video dating for modern audiences.“I’m looking for the goddess,” waxes another, rose in hand. The most prolific botched video-dating platform is hidden in plain sight.Dating apps, eager to differentiate themselves, are quick to try new trends.
The general idea has long been a peril of the internet, but the phrase itself comes from a 2010 documentary .If an unwanted dick pic is gross, imagine the nightmare possibilities of video.These dating companies have yet to find a silver bullet for video moderation, and so the responsibility often falls onto users.“I’ll admit it: video is scary,” says Behzad Behrouzi, who oversees product operations at Lively, a video-based dating app.“You’re showing off so much more of yourself than if you just posted a selfie.The limitation is at odds with the flood of video onto Instagram, Whats App, and Facebook, following the rise in popularity of Snapchat.